This is very cool. Crappy Cat gives you a bizarre and unique experience...and then monetizes it with all kinds of stuff.

How to bring a brand into the realm of cool...very well done.

This is so great. Love it. Giving up control and allowing your community to help you create something beautiful.

Thanks Shaun and Mutopo and their very cool colaboratorie project.

When you're feeling sad and blue...like the world might end...this is a bit refreshing.